ABOUT US
ABC Liquor License Experts is dedicated to guiding clients through the often complex and time-consuming licensing process with efficiency, professionalism, and personalized service. Whether you are applying for a new liquor license, transferring an existing license, upgrading your current license, or obtaining required city permits and approvals, we work to help move your application forward as quickly and smoothly as possible.
With over 40 years of experience in the alcoholic beverage licensing industry, and former ABC employees, our firm provides clients with knowledgeable, professional, and hands-on assistance from start to finish.
At ABC Liquor License Experts, we understand the importance of timely approvals and clear communication. Our goal is to simplify the process, minimize delays, and provide clients with trusted guidance every step of the way.
MEET THE FOUNDER
BIOGRAPHY
RENE GUZMAN, FOUNDER
While employed at ABC, Mr. Guzman held the titles of Senior Investigator, Supervising Agent, Field Training Officer, and member of the Elite ABC Special Operations Unit. He is currently the only ABC Consultant in the entire State of California that has this unique training and experience. With more than 30 years of specialized experience (since 1994), Mr. Guzman has assisted businesses throughout California with their liquor license needs. His unique background and in-depth knowledge of alcohol beverage laws provide clients with expert guidance in obtaining, transferring, upgrading, and maintaining liquor licenses. He has personally helped thousands of businesses obtain their liquor licenses and conditional use permits. He received numerous awards and commendations while employed at ABC. He received his bachelor’s degree in Criminal Justice from California State University, Fullerton.
"How We Make Licensing Easy For You"
EXPERT GUIDANCE
We simplify the licensing process and handle the details so you can focus on your business
FAST & EFFICIENT
Our streamlined process saves you time and gets you closer to opening your doors.
COMPLIANCE FOCUSED
We ensure all paperwork and requirements are met, keeping you fully compliant
TRUSTED PARTNER
We build lasting relationships based on trust, transparency, and long-term partnership.
OUR MISSION
At ABC Liquor License Experts, our mission is to deliver real results by helping businesses successfully obtain California liquor licenses and city Conditional Use Permit (CUP) approvals with confidence, clarity, and efficiency.
We are committed to helping restaurants, bars, markets, hotels, hospitality businesses, importers, wholesalers, and entrepreneurs thrive by making the licensing and permitting process as smooth and stress-free as possible.
We believe in building long-term relationships based on trust, performance, and results. Every client is treated as a long-term partner, and every project is handled with the same level of care, urgency, and attention to detail as if it were our own business on the line.
- Making the process stress-free
- Delivering results you can count on
- Helping your business thrive
- Supporting your growth every step of the way
- Turning ideas into practical solutions
- Providing reliable and consistent service
- Building long-term client relationships
- Focusing on quality and attention to detail
Our vision is to become a trusted partner for restaurants, bars, retailers, and entrepreneurs by delivering dependable liquor licensing solutions with professionalism, integrity, and excellence.
- Simplifying complex licensing processes
- Creating smooth and hassle-free experiences
- Supporting businesses with expert guidance
- Building trust through transparent communication
- Helping clients grow with confidence
- Maintaining high standards in every service
Need Help With Your Liquor License?
“Let our experts guide you through every step of the process.”
